Social Trends 2022
The Brand Strategy Trend
The Social Advertising Trend
The ROI Trend
The Social Commerce Trend
The Customer Care Trend

About us

Building enduring brands,

one social connection at a time

one social connection

at a time

We created Hootsuite to empower organizations to build trust and deepen relationships through the power of social.

In less than a decade, social media has entirely reshaped how we live, work, and communicate. It’s the first place people turn when they’re looking to discover, learn, and buy—and it’s an essential platform to build your brand, uncover deep strategic insights, and get closer to your customers.

From smart social listening and engagement to AI-powered social commerce and social customer care, Hootsuite has the scalable platform, deep expertise, strong industry partnerships, and bold vision to help your organization deliver world-class digital experiences to your customers at every stage of their journey—today and tomorrow.

Tom Keiser

CEO, Hootsuite

Social Marketing

Social Commerce

Social Customer Care

 Build your brand with 
 smart social marketing 

Do more on social in less time

Collaboratively create and schedule content across social networks from a single dashboard.

Get more value from your ad spend

Promote high-performing organic content and manage your paid social campaigns in one convenient place.

Boost your reach with employee advocacy

Make it easy for your employees to safely share your content and extend your social reach.

See what’s working—and do more of it

Maximize the impact of your social marketing with real-time measurement and insights across networks.

Social Marketing

Social Commerce

Social Customer Care

 Deliver 5-star customer 
 experiences at scale with 
 social commerce 

Attract shoppers with a made-for-social experience

Create click-to-chat ads that make it easy for audiences to discover what you offer and decide if it’s right for them.

Let the bots sweat the small stuff

Set up AI to make product recommendations and answer FAQs, then seamlessly hand off conversations to a live agent when it’s time for a more personal touch. 

Make buying easier

Streamline the purchase process with in-chat “add to cart” features and ecommerce integrations, then measure success with chat conversion metrics and insights.

Delight customers with a better post-conversion experience

Delight customers with automated order tracking updates, back in stock and price drop notifications.

Social Marketing

Social Commerce

Social Customer

Care

 Be there when customers 
 need you with social 
 customer care 
 Be there when customers need 
 you with social customer care 

Meet your customers where they already are

Unite incoming social messages in a single dashboard that helps your team connect with customers on their channel of choice.

Connect customers with the experts they need

Set up automatic routing that gets the right conversations to the right people at the right time.

Work smarter as you scale

Improve performance with real-time productivity and engagement reporting that lets you measure and track your team’s success.

Get closer to your customers

Easily integrate your CRM and contact center data platforms to give your teams the context they need to provide seamless and personal customer service.

Social Marketing

Social Commerce

Social Customer Care

 Build your brand with 
 smart social marketing 

Do more on social in less time

Collaboratively create and schedule content across social networks from a single dashboard.

Get more value from your ad spend

Promote high-performing organic content and manage your paid social campaigns in one convenient place.

Boost your reach with employee advocacy

Make it easy for your employees to safely share your content and extend your social reach.

See what’s working—and do more of it

Maximize the impact of your social marketing with real-time measurement and insights across networks.

Social Marketing

Social Commerce

Social Customer Care

 Deliver 5-star customer experiences at 
 Deliver 5-star customer 
 Deliver 5-star customer experiences at 
 experiences at scale with 
 Deliver 5-star customer experiences at 
 social commerce 
 scale with social commerce 

Attract shoppers with a made-for-social experience

Create click-to-chat ads that make it easy for audiences to discover what you offer and decide if it’s right for them.

Let the bots sweat the small stuff

Set up AI to make product recommendations and answer FAQs, then seamlessly hand off conversations to a live agent when it’s time for a more personal touch. 

Make buying easier

Streamline the purchase process with in-chat “add to cart” features and ecommerce integrations, then measure success with chat conversion metrics and insights.

Delight customers with a better post-conversion experience

Delight customers with automated order tracking updates, back in stock and price drop notifications.

Social Marketing

Social Commerce

Social Customer Care

 Be there when customers need 
 Be there when customers 
 social customer care 
 you with social customer care 
 Be there when customers need 
 you with social customer care 

Meet your customers where they already are

Unite incoming social messages in a single dashboard that helps your team connect with customers on their channel of choice.

Connect customers with the experts they need

Set up automatic routing that gets the right conversations to the right people at the right time.

Work smarter as you scale

Improve performance with real-time productivity and engagement reporting that lets you measure and track your team’s success.

Get closer to your customers

Easily integrate your CRM and contact center data platforms to give your teams the context they need to provide seamless and personal customer service.

Bring it all together with smart social

marketing, commerce, and care.

Bring it all together
with smart social
marketing, commerce,
and care.
Looking for ideas on
how to put these
trends to work for
your business?
Get the Playbook

Looking for ideas on how to put these trends to work for your business?

Looking for ideas on

how to put these trends

to work for your

business?

Looking for ideas on how to

put these trends to work for

your business?

Social Trends 2022
The Brand Strategy Trend
The Social Advertising Trend
The ROI Trend
The Social Commerce Trend
The Customer Care Trend